Spring-summer windows tend to be more original and daring than those designed for the winter season. To attract customers, designers usually make colorful proposals using the trends of the season, choosing the most fashionable colors, materials and elements of the moment, in order to attract the attention of potential customers.

Below, we will present a series of useful resources, which will help you set up a more impactful and attractive storefront this spring summer, regardless of the size available for the installation.

Use the ideal color

To begin with, it is important to choose the most suitable color for a summer showcase, this season reds, blue and pastel pink, greens and neutrals such as beige and coffee are trending. We usually associate spring summer with warm colors, so this year's trend colors are perfect, on the other hand, if you have corporate colors, you should definitely use them. The most important thing of all is that the product you are exhibiting stands out above all else and is not overshadowed by the chosen set of shades.

Thematize according to use without excesses

Depending on the products we sell, we will think about what scenario we want to show, for example, in a showcase intended for natural cosmetics, it is usual to bet on solutions that evoke nature and well-being. In this case, if you use neutral and green colors, and play with the use of plants and other decorative elements, you can achieve a very attractive scenography. In any type of summer showcase, it is advisable to look for scenes that link us to travel, relaxation, rest, so using retro bicycles or animals, made of colored PVC or methacrylate, can be very attractive.

It should be remembered that, in general, we will respect the premise that less is more, since when we overload space, we saturate the potential customer with information, so it is important to seek balance using what is just and necessary. In any case, it is important to analyze the type of business in which the intervention is carried out, since a showcase for an optician (neutral and sober) is not the same as for a children's clothing store (more saturated and colorful).

Use PLC displays

The displays in the shop window themselves can become the best decorative elements of the shop window, creating a dialogue between the product on display and the support element. So, PLV displays can be great allies, with low cost and easy handling and assembly. In the PVC market, we find many suitable materials, with cardboard, methacrylate or PVC being the most common. Any of these supports are advisable, since they can be adapted without problems to the shape requested by the designer. With them, highlighting the exposed element is extremely simple.

ILight up properly and use signage

To highlight the product on display, it is necessary to use the light in the correct way, so that you focus on what you want to promote. The combination of direct and indirect lights (from the sides or from below), cold and warm lights offers us endless combinations. For example, the use of overhead light focused on the window will cause the potential customer to see the staging from the outside, and once they enter the room they focus on what is on display.

In every striking spring-summer window, we will find elements of signage, lettering and photographs. These elements help to customize our scenography, the use of PVC as a suitable support for high definition digital printing will achieve an optimal result at a very competitive price

In conclusion, creating a quality, striking and original showcase will add value to your proposal and thus attract the attention of more potential customers.